Title:
GuoGuoSha Fresh Juice

Category:
Brand,
Visual identity,
Experimental

Year:
2024

在中国，夜晚的街头常常可以看到许多售卖商品的小摊车，但它们的招牌与车辆形态往往趋于统一，显得较为单调。因此，我为一辆果汁摊贩的三轮车进行了整体视觉定制化的改造。
然而在完成设计后，我观察到前来购买的学生会直接触碰水果进行点单。这让我开始反思，车前的菜单是否真的有效？
为了让顾客在不直接接触水果的情况下选择品类，从而避免在水果表面留下细菌或造成损伤，我计划设计一套新的点单系统，以提升点单过程的效率与卫生性。
在视觉呈现上，我聚焦于不同水果的主要特征，并通过反向透视的观察方式进行描绘，将其转化为三维模型化的表达形式。
In China, there are always many street vendors' carts selling goods at night, but their signs and vehicles are all the same, very dull. Therefore, I gave a complete makeover to the tricycle of a juice vendor.
But after completing this design, I observed that the students who came to buy and drink were all touching directly at the fruit and ordering, so I reflected on whether the menu in front of the car was really effective?
In order to allow customers to choose fruit types without touching the fruit itself, which can leave bacteria and damage on the surface of the fruit, I plan to design a new ordering system to ensure the efficiency and hygiene of the ordering process.
I focus on the various main features of different fruits and use reverse perspective observation to depict them, making them into 3D models.

Weiran Liang

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