Title:
VAD FC Jersey Design
— Season 24/25

Category:
Brand,
Visual identity

Year:
2024

我在学校组织着了一支足球队，名为VAD Football Club。
在球场上，团队强调协作与彼此信任，整体运作如同蜂巢般——结构清晰、分工协同、相互依存；而在场下，氛围则保持轻松、愉快且开放。
基于这种集体特质，我为球队设计了2024–2025赛季的主场球衣及守门员球衣。视觉语言以互相嵌合的六边形与三角形为核心，呼应蜂巢的协作结构。这些几何形态既传达出秩序与系统，也象征着队员之间的连接与支撑。
此外，我还为球队设计了一套专属字体。在结构逻辑的基础上融入适度趣味性，引入一丝轻松的幽默，让整体视觉在保持统一性的同时，也能够呈现出球队独特的个性与活力。
I organized a football team at school named VAD Football Club. On the field, the team emphasizes coordination and mutual trust, functioning like a hive—structured, collaborative, and interdependent. Off the field, however, the atmosphere remains relaxed, cheerful, and open.
Based on this collective character, I designed the 2024–2025 season home kit and goalkeeper jersey. The visual language centers on interlocking hexagons and triangles, echoing the cooperative structure of a beehive. These geometric forms convey both order and system, symbolizing the connections and support within the team.
In addition, I developed a custom typeface specifically for the club. By combining structural logic with a sense of playfulness, the typography introduces light humor into an otherwise rational system, allowing the visual identity to remain cohesive while expressing the team’s unique personality and vitality.

Weiran Liang

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